/ Haro



It’s hard to define but with
Specialized Road Bikes it is easy to recognize.

Specialized is the brand of choice for quality made bikes in the United States and around the world. They have the best of the best. First class in road bikes and hybrid fitness bikes. They excel especially in mountain bikes and lately taken over the comfort bikes segment with the “Roll”. From casual riders and seasoned pros, to kids and commuters- if you ride then Specialized has a bike for you.


2020 StumpJumper

The new Stumpjumper is the ultimate trail bike. Seriously, the damn thing rides like it’s on rails. It’s the most versatile trail bike ever made. And yeah, we’re stoked about that, but we’re even more excited about how well it’s tuned to you. We’ve focused on your needs, and made, what we feel, is the new benchmark in trail bikes.

Multi-Use / Fitness Comfort


Here is a bike that will make you want to ride more. The all-new Specialized Roll makes riding a pleasure. The upright geometry and wider tires give the ultimate feeling of stability. Take a test-ride and feel the difference.

Crosstrail / Ariel

The Crosstrail for men and Ariel for women are two of the most versatile bikes Specialized has to offer. If you want to change up your fitness routine and mix up your rides a bit then a Crosstrail is the bike for you. On Monday ride around the neighborhood on Tuesday hit a trail. The adaptable tires and custom suspension fork make this a bike that will ride anywhere.


A true fitness bike. Lightweight and ready to be powered by you. Meet your fitness goals in more comfort. The Sirrus is available in both men’s and women’s models making it one of the best hybrid bikes around helping everyone to meet their fitness goals.

More Specialized Mountain Bikes

Specialized offers over 50 different models of mountain bikes. And yes, we have awesome single-track mountain bike trails in Central and North Florida. The top selling bikes in Florida are the Rockhopper, Pitch, Hardrock, Fuse & Stumpjumper.

Specialized Rockhopper

Our best selling trail bike. Where efficiency and capability cross paths on the trail, you’ll find the Rockhopper. The reasons are pretty simple. Sure, as a hard tail, it has some natural climbing ability, but what isn’t so obvious is the low bottom bracket, roomy top tube, 29” wheels and ultra short chainstays. In other words, it puts out a planted, confident, and snappy ride over a diverse array of terrain. It’s fast on the way up, and even faster on the way down.

The Pitch

The Pitch by Specialized is equally as versatile but more grounded in its ride with a 27.5 wheel base.

The Stumpjumper FSR

The Stumpjumper FSR by Specialized is the ultimate trail bike and our number one selling full suspension bike. A favorite on the trails here in Florida. We always have a few ready and waiting for you to take a test ride.

The Fatboy

Fatboy is a Florida good time. It has tire clearance for up to five inches, a lightweight M4 aluminum frame, snappy handling, and rack mounts that make it adventure-ready. And it floats across the sand.


Haro has been making BMX bikes for almost 40 years. They continue to be known for their quality BMX bikes and also manufacture some great mountain bikes. At Island Life many of us ride Mountain Bikes made by Haro. These are our top selling Haro bikes.

Haro Double Peak 29 Sport

Feel like a kid again on the fast rolling, big-wheeled Double Peak 29″ Sport, performance-packed with Suntour XCT 100mm travel fork w/ hydraulic lockout, Tektro Aries mechanical disc brakes, and new low-standover height 6000 series aluminum alloy frame.

Haro Leucadia BMX

A quality BMX bike by Haro for a great price. Our #1 selling BMX to kids and casual riders.

For more information about Haro BMX bikes visit us for a test ride or read more about these bikes at https://www.harobikes.com/bmx/

Haro Boulevard BMX

Awesome freestyle BMX bike. We can’t decide which is best the Boulevard or the Downtown BMX model. If you have ridden both then send us an email on which one is better. (email islandlifetrading@gmail.com.)

Specialized Crossroads

The 2020 Crossroads is completely redesigned. Come in and give it a test ride!

Specialized Bikes

Come to the shop to test-ride the 2020 Stumpjumper!